Our Privacy Policy

We respect your personal information and your right to privacy

At Gems in the Rough (hereafter called us, our or we) your privacy and the confidentiality of your personal information is very important. Personal information means information - including information stored on or forming part of our database. We hold only enough information in order to confirm your identity. For example, we may use your name and address details when you register with us to ensure your transactions are legitimate and so we can deliver our services to you as efficiently as possible.

We are committed to protecting your personal information. Your personal information will not be disclosed to any third party without your consent, withstanding where we are obliged to release your information to relevant authorities as required by law or for the purpose of investigating fraudulent or other criminal activities.

How we collect your personal information

Generally, we will only collect such personal information from you as required and is necessary to provide a service or to carry out our internal administrative operation. For example, we may collect information from you in an application form, speak to us over the telephone, you ask us to contact you via our web site or where you have contacted us in person. The type of personal information we may collect from you generally comprises name, address, and contact details (including phone and e-mail).

How we use and disclose your personal information

We collect your personal information in order to provide you with an efficient service and to allow us to ultimately improve customer service. We may also use this information for internal accounting and administration; to protect you and ourselves from fraud or to help us to identify and inform you about other products that may interest you. We may also release your information where we are compelled by law to either state or federal law enforcement agencies

Our duty of confidentiality and your consent

We are obliged by law to keep all the personal information we hold about you confidential. We must have your permission to disclose your personal information to any third party or agency except where disclosure of your personal information is compelled by law for example by a court subpoena; In the public interest for example where a crime, fraud or other offence is committed or suspected and disclosure against the customer's rights to confidentiality is justified; In order to validate a customers profile to protect ourselves and our customers from fraud or other criminal activities or losses. Any other instance requires your consent, your consent on these occasions will be sought in writing and either submitted in hard or electronic format.

We reserve the right to make changes to our Privacy Policy from time to time or as required by law.

Direct marketing and your privacy

We may on occasion, use the personal information we collect from you to identify products which we believe may be of interest to you. We may then contact you via email and let you know about these products in our company newsletters. You may at any time opt-out of this service by contacting us by phone, post or email, or alternatively by using the opt-out link contained in all of our newsletters or located on the sign up page. We actively fight and do not in any way condone the "spamming" of our customers.

Quality, accuracy and correction of your personal information

Accurate personal information about you enables us to provide you with the best possible service and efficient shipping and dispatch of your goods. We will take reasonable steps to ensure the information we collect is accurate, complete and up-to-date. If you notice your details are inaccurate, incomplete or out-of-date, please contact us immediately or update your profile where necessary to ensure it is corrected. Where we do not agree with or doubt the accuracy of your information, we will take reasonable steps to verify this information prior to completing any commercial transactions. This is undertaken to protect both ourselves and our customers from fraud or criminal activities.

Security of your personal information

We take all reasonable steps and precautions to protect your personal information from loss, misuse, unauthorised disclosure or destruction. We have in place generally accepted operating procedures in order to keep your personal information safe. We do not maintain complete records of credit card details in either electronic or hard copy where transactions have been completed via our on-line credit card processing procedures. For PayPal Australia's privacy statement, please follow this link - Paypal Privacy Statement.

Web site security and privacy

We understand your concerns about the confidentiality and security of the personal information we collect from you online. We only maintain minimal details regarding you on-line and this information is only what is recorded under your profile and is accessible by you at any time by logging in. We do not collect any financial details and all our on-line financial transactions are conducted by PayPal Australia. Visit PayPals Security Centre Here.

Cookies
A "cookie" is a packet of information that allows our server and web site to identify and interact effectively with your computer.

When you access our web site, it sends you a cookie that gives you a unique identification number each time you access our site. Cookies do not in any way harm your computer or carry viruses or carry spyware or carry trojans or any other form of malicious software. Cookies do however recognise internet browser types and your Internet Service Providers to provide seamless integration and enhance your browsing experience. Our cookie allows us to track the pages you have accessed only on our web site and allows you to use the page back and page forwards buttons or return to pages you have already visited without having to log back to our home page again or visit your shopping cart to see your purchases in progress. Cookies will expire after you have left our website and do not remain active on your computer.

Links to other sites

Our web site contains links to other sites and these are all located on the "Our Links" page. We always endeavour to ensure all link exchanges occur only with businesses of good repute and ethical practices, however we are ultimately not responsible for the privacy practices or the content of other web sites. We encourage you to read and understand the privacy policies on those web sites you visit from any link located on this site prior to providing any information to them.

Searches

Search terms that you enter when using our search engine are collected, but are not associated with any other information that we collect. We use these search terms only to return to you accurate results of items you are trying to locate on our site.

Access to your personal information

We will upon your request, and subject to privacy laws, provide you with a copy of all your personal information held by us. The obligation is on you to provide suitable proof of your identity to us, before we will release any private or confidential information. Where you are unable to provide suitable proof to satisfy us of your identity, we will refuse to provide that information.